Diaper bags are to new moms what comforters are to freshman in college. They say a lot about your aesthetic and like that college comforter, they are in a way your home away from home. Which is why we’re obsessed with J.Mater’s diaper bag. As the co-founder Johanna Almstead likes to say, “Although life is clearly not the same, our tote is meant to make you feel like yourself again (sort of!).” Our favorite line from J.Mater’s design manifesto: “We believe it is possible to ‘keep it together’ while being a Mom.” Praise Be! Here’s the scoop: There’s one bag, in three colors (black, navy, poppy) with ample pockets for bottles, a pouch for mom (which can easily double as a clutch) pouches for baby, convenient stroller straps in easy to clean coated canvas. Her Hintd list has this and more to for new moms to discover.
Their big idea is that function is luxury and luxury is function, which we wholeheartedly agree with, especially when you are trying to find that beloved teething toy to soothe a screaming child. And this made us wonder if Johanna can design a bag this good, what other things does she love and rely on as a mom.