Why Hint?

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It’s my birthday…. and as the founder of Hintd and the former Editor of SELF magazine, it makes sense that I believe women should express themselves–and tell the universe what they want. So here I am, doing it.

Along with funding for Planned Parenthood and other favorite causes (issues best left for a different time and place), I love to express what I want. Keeping track on my Hintd list makes me feel organized and motivated to shop in an orderly way all year long. And on your birthday there’s added motivation to share your list. You just might get it!

When Hintd first launched last year, it was to share hints with loved ones. Now we see users hinting to their list as a way to keep track for themselves.  Of course, I don’t expect to get everything, or even most of the things on my list, but my loved ones use it for inspiration and to let me know that they really “get” me!

My birthday was a great day with family time, a special dinner, loving cards, a cake and a couple of hints! From my list, I got several fun new beauty items from my daughter, who introduced me to Glossier when she put their Haloscope stick on her Christmas list last month.

So Hintd works as a way to connect, recommend favorite items, and learn about cool things from what others are hinting. Keep track and save what you want, and when it’s your birthday, go ahead and share your list with your loved ones. Giving a hint is giving them a chance to get it right. Plus you may just end up getting just what you love!

Check out my list here.